Some have compared Forte dei Marmi to the Hamptons and the French Riviera, exclusive places where the wealthy and famous come to eat, shop and go out in branded clothes during the summer months. There is no doubt about this: lovers of worldliness have nothing to fear in Forte dei Marmi! But there is also another side, another way of experiencing the area that is more intimate and genuine: those who prefer pleasant moments of sport cannot miss the possibility of passionate tennis matches in the renowned clubs, of long bike rides on the kilometre-long cycle path that runs along the entire Versilia seafront and among the most beautiful villas, of healthy walks among the pine trees along the dedicated paths. But most of all, Forte dei Marmi is famous for the quality of its beaches: one of the longest and best-equipped beaches in Italy, made entirely of the finest golden grains, with its characteristic perfectly and variously coloured wooden huts, rows of deckchairs and tents, lifeguard stations, and the Pontile with a splendid panoramic view of the Apuan Alps as you stroll suspended over the sea This is Forte, a collection of restaurants, clubs and bathing establishments that have written the history of Italian entertainment, music and cinema. The Forte dei Marmi market, specialised in the most sought-after and refined clothing, is now an institution in the citadel of the same name.

A perfect place for a holiday with an unmistakable flavour that conveys serenity and tranquillity.